|Why just buy advertising when there is so much more you can do to develop your company's brand?
||Total Resource Campaign|
Advertising is great…but so are public relations and community affairs. Sponsoring events and programs at the Longview Chamber of Commerce includes all three branding strategies in one effective multifaceted strategy.
Sponsoring Longview Chamber of Commerce events and programs gives your company the publicity and brand recognition you need in a positive and receptive environment. Business leaders recognize and appreciate companies that help them gain knowledge and make important contacts.
When you sponsor a Chamber event or program, your company benefits from:
- Brand Association with High Profile Business Events -
Companies that want to be recognized for being industry leaders and community partners welcome the benefits of association with important business events. If your company needs to have name recognition with high income professionals, executives, managers and other influential business decision-makers, Chamber events and programs may be just the answer.
- Publicity -
Public recognition can't be purchased – it has to be earned. Fortunately, the Chamber makes it easy to ride on the Chamber's 90+ year-old heritage. Chamber events and programs are highly publicized…and so are their sponsors. Your company's brand name is included in collateral materials and print advertising to help you lock in this valuable public recognition.
- Advertising -
Chamber events are supported with their own advertising campaigns. Exposure in broadcast, print and on-site advertising ensures heightened sponsor brand recognition among a carefully targeted audience of business owners and executives.
- Access to New Business Relationships -
The one-on-one marketing aspects of Chamber events and programs allow companies to open relationships with dozens of new clients and customers. Of course, these events are also ideal for renewing and strengthening relationships with existing clients and customers
Opportunities for sponsorships open in the fall of each year during the Total Resource Campaign (TRC). The TRC provides the opportunity for your company to pick from a menu of available sponsorships and plan your commitments in advance for ease of annual budgeting. For more information on how to tap into the Longview Chamber of Commerce's sponsorship opportunities please contact the Longview Chamber at 903-237-4000.
The Longview Chamber of Commerce's bimonthly newsletter The Longview Progress Report, offers members advertising opportunities.The 16 page full color format presents a fresh look which introduces new features while, ensuring favorite features, including ribbon cuttings, ground breakings and business spotlights. This premier publication is the business source for Longview and Gregg County.
The Longview Progress Report is direct mailed to all Chamber members. The Longview Progress Report is also featured at http://www.longviewchamber.com/ and distributed through local member locations. Feature articles from the Convention and Visitors Bureau, Main Street, and the Chamber of Commerce will further the strategic plan to communicate how the organization is promoting the community, enhancing the economy, and providing networking opportunities.
Full page, quarter page and half page spots available! For a complete media packet contact Mary Whitton at 903-237-4003.