About Us

Keep Longview Beautiful, formerly the Longview Beautification Association, has been a non-profit 501(C)3 organization since 1979. Making Longview the most beautiful city in Texas is a vision that lives in the hearts of Keep Longview Beautiful members and supporters. We partner with volunteers and public, private and civic organizations to help improve our community.

Our focus is on reducing litter and solid waste in our community and also promoting beautification. We believe that a beautiful and clean community is safer, enhances businesses, improves property value, attracts tourists and retirees and is a nicer place in which to live and work.

Our Mission

Keep Longview Beautiful strives to make the greater Longview area a cleaner, healthier, safer and more beautiful place in which to live and work by implementing concentrated programs of litter abatement, solid waste reduction and beautification and to develop a feeling of pride for the community among its citizens.

We continue to be a long-time supporter and member of Keep America Beautiful and Keep Texas Beautiful. Like our national and state affiliates, we work to engage individuals to take greater responsibility for improving their community environments.