A Clear and Compelling Vision by Dave Jochum In Business Solutions

Dave Jochum

Published: Jan. 30, 2015, 12:31 p.m.
Updated: Jan. 30, 2015, 12:31 p.m.


Much has been written about the importance of vision. Vision is necessary to the health and growth of an organization. Without and clear and compelling vision, people wander aimlessly, not understanding how their part contributes to the whole. It is disturbing to discover the number of organizations that either do not have a vision or do not communicate that vision clearly and consistently.

I would like to suggest that if your organization or a team or an individual within your organization seems to lack purpose and passion, maybe you need to rethink and communicate the vision. Here are a few simple steps:

  1. Identify or create the vision. Maybe no one has ever developed a vision for the organization. I doubt that to be the case, but you never know. Either way, figure out what that vision involves.
  2. Keep it simple. Be sure that the vision is concise. The fewer words used, the better. It should be something that everyone can remember fairly easily.
  3. Communicate. This cannot be overemphasized. Communicate in the morning, the afternoon, and night. Place that vision on almost every piece of communication that is produced from the organization. Put it in a prominent place on the web site. Broadcast it on social media. Do whatever it takes to be sure that everyone in the organization knows the vision.
  4. Live by it. It does no good to have the vision and know the vision if you ignore the vision! If your vision is for your business to positively impact your community, then you should find every way possible to be involved in the community. Get to know your community leaders. Contribute something positive to community causes. I know this sounds simple, but you would be amazed at how many organizations aspire to this very thing and yet seem to contribute virtually nothing to the life of their community.
  5. Make it compelling. This should probably be number 2, but I wanted to finish with this point because I believe it is of critical importance. If your vision does not inspire, it’s not a vision. It has to cause people to come alive. It doesn’t need to be complicated, but it does need to be compelling. Here is why this is so important – I believe it was Steve Jobs who said, "If you are working on something exciting that you really care about, you don’t have to be pushed. THE VISION PULLS YOU.”

Be the leader you are meant to be and cast a clear and compelling vision for your organization or team. It is hard work on the front end, but the return you will receive on the investment will catapult you to new levels of productivity and fulfillment.